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Creating Person-Focused Tech That Is HIPAA-Compliant

March 21, 2022 by Hanny Freiwat

People are frustrated with the traditionally narrow entry point into healthcare: the phone call. Short of showing up at urgent care or something similar, a patient still typically first contacts a provider by phone rather than through a convenient digital front door. Sometimes the provider then moves on to electronic engagement, such as appointment reminders, but very few places are capable yet of using technology to open up their clinic in order to improve cost and care. The patient may wait on hold as the providers juggle other duties, while many of their tasks could be handled faster and with more precision online. Both sides of the desk can benefit from person-focused tech that increases patient and provider satisfaction while securing protected health information.

Modernizing healthcare

In other industries, such as banking, we’ve come to understand and use the online experience to meet our needs, save time, and feel secure as we set passwords, chat with intelligent AI, and enter PINs to handle our finances on our own schedule. Healthcare must take steps to catch up. GoCrew bridges this gap by meeting human needs through cutting-edge digital solutions.

The right tool for the job

In healthcare, there is more than just private health information about which doctors you are seeing for what conditions. There is also financial, insurance, and identity information. In the age of cyber-attacks, ransomware, and social media hacks, HIPAA sets guidelines to protect our personal information, and the company that manages or handles that data assumes responsibility to protect it. Clinics need updated tools to relate sensitive information securely in a seamless, patient-centered manner. With GoCrew, the patient and clinic experiences remain simple and accessible while our technology does the heavy lifting in the background to ensure HIPAA-compliant communication.

Open communication in a secure environment

In healthcare, people sometimes crave the consumer experience at the expense of security, but the right balance is crucial. At the infrastructure level, whether you’re a technology firm or a radiology lab, the back office is constantly under threat from external hackers who could expose your members’ data. GoCrew’s innovations allow for high-speed communication in a secure environment. For instance, patients may text their OBGYN to ask questions and receive follow-up video instructions. Or a lab sends out bloodwork results. Or a patient enters emergency contact information that lists a family member’s private details. In all those cases, people want smooth communication that still protects them and their loved ones.

Creating a communication platform for healthcare needs to feel as easy and open as messaging apps but must have sturdy gates to protect patients and clinics. When the patient or clinic logs in to the platform, GoCrew encrypts the shared data, adding an extra layer of security. It’s critical to treat even the name of the clinic as information to hide and encode, as merely the fact that a patient is communicating with a certain provider could reveal information that the patient prefers to protect. Patients and providers can enjoy rapid text and video exchanges without having to think about all the safeguards running in the background.

Precious information

Adding only a password or a single form of verification is cheaper and quicker both for the clinical and the patient side. But when things go sideways, it’s risky to fix. When mentoring teams, I ask them: “What is the most precious information you have about yourself? Imagine that’s what we have in our database. Protect that information as if it concerns you or your own spouse, children, best friend, parents, or relatives.” Our team appreciates that this is the data we’re holding in our hands and that we’re dedicated to securing.

Tech-boosted continuity of care

On the clinical side, providers need more ease of communication. What if a doctor has an appointment with you for an hour, advises several actions or medications, and then wants to check on you later? Because of the current barriers in the clinical system, it’s difficult to follow up with a patient. Clinics need a way of using protected text messaging rather than a patient’s personal phone number, to share and track information.

By using a HIPAA-compliant communication platform, not only are we securing the messages but we’re also tracking the messaging history, for health and legal reasons. Both parties are able to refer back to what medical advice was given when. Patient-provider communication is no longer dependent on disparate pieces of information shared over time. GoCrew’s app keeps all the communication together, making it easier for both providers and patients to reach each other and continue the conversation. In the past, a lab might spend hours calling a patient who can’t pick up the phone at certain times of the day. Now the lab can share those private results quickly and securely, and instead of patients worrying about receiving results or calling back to discuss them, they can immediately review their tests and write back with specific questions. This continuity of care improves the quality of treatment by removing barriers to effective communication throughout a patient’s healthcare journey.

Filed Under: Product Tagged With: healthcare, HIPAA compliance, technology

A Vision for Connected Healthcare 

February 28, 2022 by Merlin Curry, MD, FACEP

As a practicing physician, I remember when there was a time when we focused more on taking good care of people and less on the business of medicine. These days, starting your own practice is more challenging than ever. Patients want a better connection with their providers, and doctors are not given the tools or the reimbursement for this expanded service. Privacy rules, billing rules, and technology costs and limitations make evolving your practice time-consuming and expensive. Our time and labor are two of our most precious commodities. 

You have an opportunity to return the locus of control to the patient-physician relationship and away from bureaucratic interference. Smart, dynamic online tools can be the difference of success for your practice and your patients. 

“GoCrew Health has a vision for connecting providers
and patients in a meaningful way using old-fashioned values
with a modern mindset.”

Our app is easy to download and operate immediately, with a clean interface you can personalize to your practice. Patients want a solution that makes them feel seen and heard by their providers. I witnessed firsthand how my aunt was able to get the app on her phone and sign up in two minutes. Those moments of connection create a new relationship between her and her doctors, refocusing priorities to center her understanding of her own treatment and her feeling of being well cared for. 

On the technical side, the app’s key functionality is right where you expect and works instantly. The software can be used on desktop, laptop, and mobile. At a time when the business of healthcare has threatened to eclipse the reasons we went into medicine, GoCrew is providing the essential tools that let us return to what we do best. The modern iteration of the telehealth, clinic management, patient data-monitoring software suite is pared down to the critical bits. Quality of care goes up, costs come down, and both patients and providers are more confident in the details of their care and more satisfied with their personal connection. 

I value taking care of people. I keep my patient population small, so we can connect often. With GoCrew tools, my patients say they feel like they have their personal doctor on call for them, with all of their protected healthcare visits in one place. With any given patient encounter in GoCrew, the provider and the patient have immediate access to all prior encounters, shared documents, and videos. And all of that can be uploaded to the patient medical record. 

This higher level of connection with patients is a new experience for me. A simple change to my routine, and the results are tangible. Now at the end of each visit, I tell the patient we’re going to make a quick video, and I hit record. I summarize the visit, which is like dictating a brief note, and then I give the plan. That is the patient’s favorite part. I go into as much detail as I can in just a few minutes, which is a lot! The video immediately appears on the app, where a patient can revisit our exact conversation. It’s private, personal, and meaningful to both of us.

GoCrew Health is offering the tools required to function as an independent provider in the modern healthcare system. This is just the beginning of our vision for the future of the independent practice. 

Filed Under: Product

Introducing GoCrew Health

October 5, 2021 by GoCrew

New product? GoDoc Providers
New name? GoDoc Providers
New brand identity? GoDoc Providers
New website? GoDoc Providers

We are thrilled to introduce GoCrew Health, where we make doctor-patient relationships simple and accessible for modern practices. The GoCrew name was derived from the idea that we are all part of the same team, striving for better health for all. Our goal is to move forward as a team. 

This past weekend we met up – as a team – to not only discuss the future, but to also take time to celebrate the launch of the GoCrew platform in the practices of four launch partners. We’re thrilled to support their practices and we can’t wait to see how the practices benefit from the provider and patient apps.  

Want to learn more about GoCrew? Sign up to connect with a member of our team.

Filed Under: Company, Product

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